Precious
Metals
Precious Metals
Bringing Integrity and Technology to India's Gold Economy
India consumes over 800 tonnes of gold annually. Yet the used gold market — worth tens of thousands of crores — remains fragmented, opaque, and dominated by informal players who routinely undervalue sellers. Finovest Precious Metals is here to change that.
The Precious Metals division is a technology-enabled, consumer-trusted platform for used gold aggregation, professional refining, and bullion trading — with a simultaneous expansion into new-age phygital jewellery retail. Operating through Finovest Precious Metals Pvt Ltd, this division addresses two massive, connected market opportunities: the ₹2 lakh crore+ dormant used gold economy and India's over-growing appetite for quality jewellery at transparent prices.
Used Gold Aggregation — Gold Centro
The Precious Metals division is a technology-enabled, consumer-trusted platform for used gold aggregation, professional refining, and bullion trading — with a simultaneous expansion into new-age phygital jewellery retail. Operating through Finovest Precious Metals Pvt Ltd, this division addresses two massive, connected market opportunities: the ₹2 lakh crore+ dormant used gold economy and India's ever-growing appetite for quality jewellery at transparent prices.
Fair, Market-Linked Pricing
Real-time market-linked valuations with no hidden deductions — what the seller sees is what they receive.
Technology-Based Valuation
XRF (X-Ray Fluorescence) gold testing equipment at every collection point delivers instant, accurate purity assessment — science, not guesswork.
Quick Processing
Complete transaction within the same visit, with immediate digital or cash payment — frictionless, transparent, trustworthy.
Quick Processing
Complete transaction within the same visit, with immediate digital or cash payment — frictionless, transparent, trustworthy.
UPSTREAM VALUE CHAIN
Aggregated gold flows through certified refinery partners for conversion to standardised bullion, which is then traded in the organised bullion market — creating a robust, scalable upstream supply chain that benefits from volume, consistency, and quality control. This supply chain advantage will directly power the Group's retail jewellery venture, enabling structurally lower making charges than traditional competitors.
Jewellery Retail — Phygital Model (Forthcoming)
Building on its upstream precious metals capabilities, Finovest Precious Metals is developing a dedicated jewellery retail brand to serve the downstream consumer market. The strategy is anchored in a phygital model — seamless physical boutiques complemented by a powerful e-commerce platform.
Physical Retail Units
Jewellery boutiques in high-potential markets across Kerala — experiential retail destinations offering gold, silver, and diamond jewellery with contemporary designs.
E-Commerce Platform
A robust online store with live gold rates, complete making charge transparency, certified diamond quality disclosures, and doorstep delivery.
Transparency as USP
Full disclosure of making charges, stone certifications, and metal purity at every touchpoint — trust engineered into the shopping experience.
Got Questions?
What services does Finovest Precious Metals offer?
Finovest Precious Metals specializes in used gold aggregation(Gold Centro), gold refining, bullion trading, and the upcoming phygital jewellery retail business.
How quickly can I sell my gold at Gold Centro?
At Gold Centro, the complete gold selling process is completed during the same visit. After XRF purity testing and valuation, customers receive immediate payment through digital transfer or cash.
What is XRF gold testing and why is it important?
XRF (X-Ray Fluorescence) gold testing is a non-destructive technology that accurately measures gold purity without damaging the jewellery. It ensures transparent and reliable gold valuation.
How does Gold Centro ensure accurate gold valuation?
Gold Centro uses advanced XRF (X-Ray Fluorescence) technology to test gold purity instantly and accurately. This scientific method provides transparent, market-linked valuations with no hidden deductions, ensuring customers receive the right value for their gold.